This is the final blog in a series of short posts written at the request of some fellow Crooked Cat writers to help newbie writers negotiate their way around Twitter. The first post: Setting up your site, can be read HERE. The second post, on Following & Followers can be read HERE.
TWO ingredients to a successful Twitter page:
1.Variety If you check out my site @carolJhedges you will see that I have amusing (sic) statements, pictures, the odd YouTube video, posters, LOTS of other people's stuff, links to blogs, mine & other people's, politics etc etc. To stop myself constantly promoing my book, I have it as a Pinned Tweet at the top of my page - click on the ... next to the 'dustbin' at the bottom of the Tweet and you'll see instructions.
I get my stuff from Googling it, nicking it off other people's Twitter/FB pages, and a few special sites that I found and am not going to share - sorry. Do your own homework.
I ''Favourite'' everything I think I may like to re-use, which stores it. I aim to change my top 6 Tweets every 3/4 hours because Twitter is a very fast medium and the more Followers you get, the less they will see your stuff. Also, I make sure that everything I want ReTweeted or seen is at the top of my Timeline before I go off Twitter for the night so that anybody kind enough to RT me doesn't have to scroll down to find it.
I do the 80:20 ratio - 80% of what I tweet is other people's stuff, 20% is mine. Obviously, that changes if I have a new book out - though I'd still showcase my close friends' books and blogs.
2.Interaction I aim to be on Twitter four or five times a day for about 25 mins. Of that: 5 mins is spent Following people (see second blog), 15 mins is spent chatting and 5 mins is spent setting up my Twitter page for my next visit. I don't RT every conversation I have - most are of no interest to anybody but the participants. I do RT conversations that I think others might like to read.
Finally, a word about Hootsuite: Every advice post you read on Twitter will tell you to use this app as it allows you to schedule Tweets during the night. Twitter also has a app. Once again, I'm going to run contrary to conventional advice. Don't Bother. Being on Twitter should be an elective choice, not a default setting. Anyway, people like to interact with a Real Person, not an app generated Tweet and they are not going to buy your books if they can't chat to you.
I get robot Tweets promoing books all the time. I always end up Unfollowing the person. The best way to ''sell'' on Twitter is to ''sell'' yourself. My sales come from people who've chatted to me, laughed with, or at me, cried with me and shared their news with me. And surely, that's what Twitter should be all about. And as if you needed proof:
So, here we are at the end of our journey. You, the Fledgling have set up an eye-catching Twitter page, loaded it with appetizing content and are engaging with a steady stream of new Followers. My work is done. Time to spread your wings, and fly!
If you have anything helpful to add to the subject of Content, or if I've missed anything glaringly obvious, please feel free to share it ....