Last Tuesday, the sequel to Diamonds & Dust came out. It's called Honour & Obey (I'm into linked titles) and if you cast your eyes to the right space bar, you can see it. I'm into linked covers too. If you click on either cover, you can read a free sample. It would be easy now to sit back and preen. Many writers do. The book is out. Let the sales start.
Oh no they won't!
Writing a book and getting it published, by whatever conduit you use, is only the start. To get any sales, you have to make people aware of your masterpiece. In this blog, I'm exploring some of the ways I use to promote my work, because unless you are out there, loud and proud, nobody will notice you.
1. Social Media: I've blogged before about how to use Twitter; you can read it HERE. And about using blogs to enhance your digital presence - read it HERE. Suffice to say that most of my sales come from Twitter. And practically all come from people recommending the books to other readers, and that comes from me chatting, interacting and posting funny stuff. In other words, I'm a friend first, an online character second, and a writer selling books third.
2. Press Releases: The local press are (usually) delighted to receive a press release, a publicity pic and a free copy to review.
2a. Press Releases: Anywhere your book is set will be delighted also.
3. Local Radio: Contact them via Twitter, phone them up, arrange to do a studio interview. Listen, I sound like a 15 year old mainlining helium, but I still do it.
4.National Press: Will be interested if you have a brilliant backstory, particularly if it involves abuse, or hardship. Also if you earned shedloads of advance shekels or you are very very photogenic. I haven't cracked this one yet. Maybe you will.
5. Literary Festivals: Everybody's doing it. Local library will have contacts of yours. Get in touch. I did the first St Albans Literary Festival this November. I ran a workshop on how to get published ... ooh, and I had some books on a side-table.
6. Signings: Local bookshop is worth approaching. If it's Waterstones, good luck.
7.Talks: WI - you have to audition and be approved, but it's worth it. Local book clubs/writers' groups are also worth contacting. If you write YA or childrens' fiction, schools are always keen to have a visiting writer. Make sure you get paid - the Society of Authors has recommended fees.
As you now see, there is a lot more to being a writer than merely writing. Writing is the ''easy'' bit! And lest you should eye your mainstream published brethren and mutter 'bet they don't have to do all this' - YES THEY DO! Big publishers are very selective about who they spend their publicity budgets promoting. If it ain't you, you will still have to do the legwork. I've spoken to some ''famous'' names, and it is so.
Finally - make sure you are registered for PLR - Public Lending Rights: that's the money paid by libraries every time your book is borrowed. You can register at www.plr.uk.com. Every little helps.
If I've missed out your favourite publicity medium, then please mention it in the comments. Congratulations on being a published author, welcome to the club. Now get out there and sell!