Can You Make A Million Pounds From Your Writing?

Yes, I thought that would get your attention.

Over the past few weeks I have seen several requests on social media forums from new writers or self-published ones asking if anybody knows a good agent, or can advise on submitting to top mainstream publishers.

I have blogged before about my experience of literary agents. Basically, they are there to make money for the agency, not you. They will take 10 -15% of your earnings, and unless you have an exceptionally good one (I am told they exist), they may well not bother to submit your stuff if it is not taken quickly. Small agents are in competition with the large established ones in a field that is decreasing all the time as publishers shave their margins and take fewer risks to stay in business.

Agents are certainly useful for sorting out publishing contracts and making sure your rights are protected: pre-agenting, I had a very bad contract from OUP (yes!) which my former agent was disgusted at. BUT the Society of Authors - well worth joining, can do that. Few publishers nowadays make you sign rip-off contracts - we are all too well lawyered for that to happen.

So, let's move on to the mainstream publishing trade. Forget all those 'X signed a 3 book contract and has been offered eight squillion in advances and a film contract with a top Hollywood director!!!' 
I now see these in the same category as those 'teaser' rates offered by big banks.

The sad truth is that 0.00000006% of writers submitting to 'one of the Big 5' will be taken.
These lucky souls are probably:

1. Very young, very attractive and with a very heart-tugging backstory (see JK Rowling)

2. Have an MA in Creative Writing from a university where one of the publisher's top writers tutors.

3. Is a friend, girl/boyfriend, employee of a publisher or is in the media business already.

4. Is a celeb.

5. Has just happened to write something that the publisher feels they can put out to compete with a rival's book that is just taking off.

6. Has been 'discovered' in one of those 'competitions' where the lure of publication is offered to unpublished writers. This is a useful way of getting round paying agency fees or having the hassle of dealing with them.

Then there is the vexed question of Royalties. This is the money you get as a % of each book sold via bookshops or other platforms. If you are a new author, you start at the bottom.

The Royalty rates offered by most standard (UK) publishers are:

10% on the first 5000 copies
12.5% on the next 5000 copies
15% over 10,000 copies

Yep. You are shocked. I checked my Usborne contract the other week and sure enough, 10% is the amount offered. Bear in mind that my then agent took 10% of that, which left me with 8% ... about 60p on every £6.99 book sold.

So why bother?

I return to my title. IF your only reason for writing is to make money, then go find a job in your local supermarket. Or do the National Lottery. Or find yourself a rich partner. If, however, writing comes in the same category as oxygen for you, then keep at it. Enjoy what you write, marvel at your luck in having such a wonderful gift. Start a blog. Enjoy chatting and sharing with other writers on social media. Self-publish. But do not hope or expect to make a fortune from it.

Of course, I don't expect you to listen to a word of this, because YOU have written the one book in the history of the publishing universe that defies all of the above. Good luck, fellow scribe. You may or may not believe me, but you are going to need it!

How to be a Good Editor

Christmas is heading for the far distant horizon, so I am now embarking upon the major process of editing the first draft of Fear & Phantoms, book six in the Victorian Detectives series, before sending it to my first reader/editor for a read-through.

Editing is, in its essence, the art of making things sound better. I have had various editors in my time and they all work in different ways. My OUP editor maintained a firm hands-off stance, more or less allowing the book to emerge from manuscript to finished product unscathed with just a few marginal queries en route. On the other hand, I have had editors who carefully scrutinise every paragraph, and red-pencil everything they want changing.

It is a fine balance for the writer to maintain. On the one hand an editor does (or should) know what makes good, readable prose and so it is in one's interest to take on board suggestions offered. However it is a moot point how far an editor allows their own 'reading' of the manuscript, and involvement in the creative process to predominate over the original voice of the author. I have been told, on one memorable occasion, that a character ''wouldn't have said that''. As if I knew nothing about them. Sometimes, you have to fight for your integrity. It is never an easy balance.

On this occasion though, I shall be doing my own edits, which means I shall be fighting for my integrity against myself, which will be interesting, and the internal Civil War will probably throw up all sorts of queries. Which I shall have to refer to myself to solve. Hopefully any conflict and animosity will abate enough so that the two of us can get on with it.

By the time the book reaches my final editor, it will be almost summer. I am not good in hot weather, but the heat in the Victorian era must have been almost insupportable for women. Forced to go about in tight whalebone corsets, stockings, and numerous undergarments, forbidden to show their arms and legs for fear of exciting male sensibilities, one can barely imagine the torture they must have undergone.

And then there was the smell to contend with. In the days before Bazalgette revolutionised the sewerage system, everything made its malodorous journey through London to the River Thames, into which raw sewage and the by-products from factories, and slaughterhouses were poured, so that in the heat of summer, the stink was unbearable.

There is a story that Queen Victoria, visiting the Houses of Parliament one day, noticed small pieces of screwed-up toilet paper floating on the Thames. Upon inquiring of an official what they were, she was told that they contained messages of goodwill from her subjects.
Now that's what I call good editing.

3 Reasons to Self-Publish

With publication of the fifth Victorian Detectives novel, Wonders & Wickedness, and a sixth on the way I have now firmly moved into the entirely self-published category. And I been asked once again by several people why I decided not to go with a commercial publisher.

Here are my reasons:

1. Control: As a self-published author, I  have a lot of autonomy. I can do whatever I like, publicity-wise, and if you follow me on Twitter (@carolJhedges) you will know that I do. I had very little autonomy with Usborne and OUP and I gather that some big publishing houses like to keep a close eye on their writers so they don't run amok on social media, which could rebound back on them. Also I gather that many houses prefer writers to promote other writers on their list (possibly why I rarely get promoted by Choc Lit writers, lovely though they are).

2. Choice: I  chose the wonderful Gina Dickerson ( @GinaDWriter ) of RoseWolf  Design to come up with my new covers. They are certainly quirky and different ... just like the stories .. and, dare I say it, like the author of the stories herself! When I was mainstream published, I had to accept whatever their in-house cover people produced whether I bought into the concept or not.

Also, I can choose and change the key words that help readers locate my books, and I can fiddle around with Amazon's book categories, if I want to. As I am an inveterate fiddler, I do.

3. Cash:  As a commercially published writer of adult fiction I was getting 40% of all ebook sales, far less on printed books. As a published children's writer that dropped to 12% of all book sales. And my then agent creamed off 10% on top of that. As Little G Books (my publishing imprint), I can command 70% of sales. The difference in my monthly figures has been remarkable.

Ok, I know it is all too easy nowadays to write a book, cobble together a cover and upload the finished product to Amazon .Advances in technology have opened up enormous opportunities for self-publishing that were never there when I started writing books, and that is a good thing.

I also acknowledge that inevitably, there is a lot of dross out there and it lets the side down. Poorly written and produced books with typos, badly designed covers, sold at rock bottom prices or given away for free, which is not the way I want to go.

Despite the many ''Hey, I produced a book for virtually nothing'' blogs, the writers of the best self-published books have usually used beta readers, then paid out for professional editing, proofreading and cover designing. It is hard work at every stage, and having done it five times now, I can attest to the pain.

But in a world where celebs are sneaking all the good publishing deals, and agents are less and less able to place books, I still think that going solo, if you can, is the best and most lucrative way of presenting your work to the reading public. And there is HUGE satisfaction from holding a book in your hand, or seeing it in a shop and knowing that you produced yourself.

So what's your publishing experience? And as a reader, do you ''prefer'' a book that has a 'proper publisher' behind it? Do share your thoughts ....

Inspiration or Perspiration? A Writer's Life.

So here we are, almost the end of June and I am reassured that my Winter fuel payment will still be paid. For now. Last Winter, I probably spent it at least 20 time over. The price of oil is supposed to be lower than at any time over the past few years, yet I was spending every penny I earned on keeping warm enough to earn the money to spend on keeping warm. Paradoxical world.

As writers, we are often asked (well, I am) how the creative process of writing a book happens. What I think people desperately want to hear is the apocryphal Enid Blyton response on the lines of: 'I just wander into my little writing place, and suddenly, all sorts of lovely characters and plots tiptoe through the mental bluebells straight into my mind fully formed, and all I have to do is write them down and hey presto! a book appears.' In other words, writing is easy and you, interested interlocutor, could easily do it too.

Sorry, it doesn't work like that. At least not for this little duck. In another of these paradoxes, I find that creativity only occurs when disciplinary structures are applied. Rigorously. In other words, I have to make myself sit at the keyboard, regularly, and write. I can fantasis
e about the book all I want, imagine the amazing prose that I will write when I get round to it, but until my rear end and the chair are brought into contact, and remain in contact for long periods of time, nothing creative happens.

Sure, there are moments, and flashes of inspiration, when one stares at the screen, and wonders whether the Writing Fairy has just made a house call, but on the whole, these episodes only tend to emerge out of a period of just slogging away at the writing process. And I should know, having just edited 73 thousand words of the next Victorian novel, which I wrote purely by dint of making myself sit down at the eMac every day and write it.

An article in the Guardian some time ago lifted the lid on how to be a successful author. No secret, sadly. A lot of labour and a bit of luck. Heavy on the former. As Wm Blake remarked: Without contraries is no progression. Ain't that the truth!

The PINK SOFA welcomes Seumas Gallacher

  

Having seen out 2016 in a blaze of glory which was almost just a blaze owing to some dodgy Christmas lights and a sparkler, the PINK SOFA welcomes its first guest of 2017. Debonair, urbane wit, writer and man about town, Seumas Gallacher pens the sort of fast-paced crime thrillers that keep you turning the pages from the first to the last. He has graced the PINK SOFA on a couple of occasions in the past, so it is a delight to welcome him back, with some sound advice for writers, to start off the year.

…self-published Authors, be careful what yeez pray for…

…as a scribbler of crime fiction, NUTHIN would please me more than to have one, and preferably more, of my wee literary babies become record-shattering bestsellers… when I began this incredible writing journey over eight years ago, my initial objective was to acquire one of those elusive mystical beings… a large international publishing house to carry my WURK to a grateful, anticipative, universal readership, who in turn would drool over every bon mot I produced… reality wasn’t long in pushing its nose in the way, and rubbing my nose into the mud of unrequited Nobelesque Prize aspirations… in turn, I have been a self-publishing author, then a ‘housed’ member of a good, modest-sized, literary stable, and now reverted to being my original persona, an ‘indie’ pensperson… and along the way, the dawning of a few reality-check-type home truths has settled in my brain… there are millions (yes, Mabel, millions) of titles on offer on Auntie Amazon alone… those whose tomes reach the pinnacles of the New York Bestseller lists et al are a miniscule fragment of the legions who reach for the Kindle skies… I’m told, however reliably or otherwise, that sales amounting to just 500 copies of a title constitutes ‘best seller’… most books don’t sell more than 50 copies… nowt wrong with that, of course, as many, many people write for their own pleasure and the real joy of having ‘written my book’… but back to those of us who do have dreams of ‘one of my books in every household’… allow me to share my experience in this… my sales/downloads (aggregated of all my titles) are somewhere in the region of 100,000… made me a millionaire, right?... wrong!… I’ll break it down for yeez… about half of these are ‘promo’ sales on various Amazon programs over these intervening eight years… Amazon counts free promo downloads as ‘sales’… I’ve no problem in letting freebies into the market, as I believe they generate real cash sales… however, and here’s a point to note… the resultant royalties spread over those years, while contributing somewhat to the rent, doesn’t put a Ferrari in the garage, or anything approaching it… as it is, self-publishing gives me much more than I was able to generate through a publisher, and in the event a major house came calling, I would have to think very carefully before I’d surrender my sales destiny to them… why?...  a few things… first of all, control would disappear… even the checking of my sales figures on a regular daily or weekly basis would be taken from me… the publisher sees them, not the author… regardless of whether or not you have a publisher, the writer still has the lion’s share of the promotional and marketing burden to manage… a publisher is more likely to be on yer case to produce the next blockbuster, and the next, and the next… the artWURK choice passes to sumb’dy other than yerself… more loss of control… payments are done usually semi-annually, and yeez would have the devil’s own job to audit and check if the figures are correct… with self-publishing on Amazon, it’s every-month payments straight to yer account… and oh, yes, the size of royalty per copy is normally peanuts when sold via yer publisher… and yer books can take up to a year and more to be published after yeez give it over to yer publisher… more control loss… one more wee issue before I leave yeez… consider this… when yeez look after yer own ‘business of writing’ only ONE author is being 100% looked after… yerself… with ANY publisher, let’s say with 99 other writers in their stable, the law of averages says yeez’ll receive at best 1% of their focus…  still wanna be ‘house-published’?... self-published Authors, be careful what yeez pray for, yeez might get it… meantime, I’m off to Guest Speak to another gathering of potential loyal readers of my books… see yeez later… LUV YEEZ!

Find Seumas :

Amazon: https://www.amazon.com/gp/product/B005D7JNCQ/ref=series_rw_dp_sw/156-0804034-8330652

Twitter: @seumasgallacher

Blog: seumasgallacher.wordpress.com

How Not To Plan A Novel (Some Tips)

Whatever we write, be it short story, play, novel or poem, we all go through the same initial process: Planning. There are more ways of planning a piece of writing than there are pieces of writing - please read on quickly as I'm not sure this analogy works.

It is said you are either a ''planner'' or a ''pantster''. As the world's weirdest combination of the two (more anon) I don't think I am in the slightest degree qualified to lay down the law on the Hows and How Nots. Nevertheless, given that my lack of expertise has never stopped me piling in and sharing my ignorance, and several people who've read my four soon to be five Victorian crime novels have asked me how I went about it, here's what I do:

Thinking: Every book I've ever written has started in the same place. Inside my head. I spend an inordinate amount of time before starting, and during the writing process just mulling over ideas for story development, or characters. Many of them will be discarded. Sometimes I do this lying on my bed, sometimes I go for a walk, sometimes I carry the story around whatever I'm doing. But however it happens, nothing begins without a lot of thinking taking place. No notes are made at this stage. The thinking will recur regularly right throughout the writing process.

After a lot of cogitation, I progress on to:

Sketching: This is where I might make a few notes on paper. More likely I will write up small sections of the book, or small pieces of dialogue that I quite like. I know the names of the main characters (secondary ones get named as they appear). At this stage I usually have a couple of ''pages'' at the end of a file named ''new book'' with phrases or descriptions that I think I might incorporate.

When I think I know, very roughly, what I might want to say, I progress to

Researching: For Diamonds & Dust, Honour & Obey, Death & Dominion, Rack & Ruin and the new one: Wonders & Wickedness, I visited London and took pictures of the areas I thought I wanted to use. I went online and searched for original documents (there are loads on various Victorian sites). I transferred the entire contents of 3 local libraries' Victorian history section to my TBR pile (rotating as necessary). And I read every novel written in the period that I could -- frequently skimming to get a sense of it.

At this stage, I have a couple of random pages of notes, some online, a pile of downloaded articles, and books with bits of paper and bus tickets poking out of them. Again, researching is not a finite process and will change as I write and need to find out different things.

And now finally, I start:

Writing: I always do this the same way. I write the end. Then I write the opening section. Then I write a bit more of the opening ... a bit more of the end. Then I kind of join them up. Yup. Weird. And AT NO STAGE do I ever have a clear idea of the overall structure of the book or what is going to happen next. It's like fast downhill skiing in the dark.


No serious pre-plotting is ever done. None. No story arcs. No narrative graphs. No cards files. Nothing. The story evolves as I write it. And I write in short episodic sections, rather than chapters, tracking the story through a host of different characters. It's a spirally way of doing it rather than a linear one. I think it makes the story far more pacy and exciting - certainly for me as the writer, although it is sometimes like herding cats as bits of plot wander off into the long grass and have to be rescued.

As I write, I also revise in the light of the direction the story is taking. The whole thing takes about eight months. And then I have to go back and edit. So that's me. Chaos and madness.

How do you plan ....?

Three Reasons to Self-Publish

With publication of the fourth Victorian Stride & Cully detective novel, and a fifth on the way I have now firmly moved into the entirely self-published category. And I been asked once again by several people why I decided not to go with a commercial publisher. 

Here are my reasons: 

1. Control: As a self-published author, I  have a lot of autonomy. I can do whatever I like, publicity-wise, and if you follow me on Twitter (@carolJhedges) you will know that I do. I had very little autonomy with Usborne and OUP and I gather that some big publishing houses like to keep a close eye on their writers so they don't run amok on social media, which could rebound back on them. Also I gather that many houses prefer writers to promote other writers on their list (possibly why I rarely get promoted by Choc Lit writers, lovely though they are).

2. Choice: I  chose the covers of my books, which remind me of contemporary newspaper headings, or theatrical posters. They are designed by a local graphic artist, who is also a friend. I have been told they are reminiscent of very early Penguin covers. They are certainly quirky and different ... just like the stories .. and, dare I say it, like the author of the stories herself! I can also choose and change the key words that help readers locate my books, and I can fiddle around with Amazon's book categories, if I want to. As I am an inveterate fiddler, I do.

3. Cash:  As a commercially published writer of adult fiction I was getting 40% of all ebook sales, less on printed books. As a published children's writer that dropped to 12% of all book sales. As an Indie, I can command 70% of sales. The difference in my monthly figures has been remarkable.

Ok, I know it is all too easy nowadays to write a book, cobble together a cover and upload the finished product to Amazon (actually, it damn well isn't, as you can read here:). Advances in technology have opened up enormous opportunities for self-publishing that were never there when I started writing books, and that is a good thing.

I also acknowledge that inevitably, there is a lot of dross out there and it lets the side down. Poorly written and produced books with typos, badly designed covers, sold at rock bottom prices or given away for free, which is not the way I want to go.

Despite the many ''Hey, I produced a book for virtually nothing'' blogs, the writers of the best self-published books have usually used beta readers, then paid out for professional editing, proofreading and cover designing. It is hard work and not easy and having done it five times now, I can attest to the pain.

But in a world where celebs are sneaking all the good publishing deals, and agents are less and less able to place books (and take 10% of your meagre earnings when they do), I still think that going solo, if you can, is the best and most lucrative way of presenting your work to the reading public. 

So what's your publishing experience? And as a reader, do you ''prefer'' a book that has a 'proper publisher' behind it? Do share your thoughts ....

The PINK SOFA meets: ME!

As you all know, the PINK SOFA is incredibly friendly and sofiable and loves nothing better than a good chat with a lovely guest. Sadly, it is currently guestless, so to stop it weeping all over its upholstery, I have offered myself. Yes, utter madness, but there you are.

When did you start writing? 

I probably started writing as soon as I could write ~ I remember making tiny books for my toys, age about 6 (yep,very Brontes). I won the Writing Cup at primary school, for a review of Alice in Wonderland. As with most of my stuff, I still don't know why it was 'so good'.

What 3 things (not including paper, computer, pens) would you like to facilitate a good day's writing? 

Coffee. More coffee, ooh and a piece of cake would be nice.

Do you write to a schedule, eg every day or three times a week, set times, etc or do you write as and when the mood strikes? 

If I wrote only when the mood struck, I'd never get anything written. I have learned after 17 published novels that the only way to write is: you sit down at the computer (usually an hour or so in the morning and then a few more hours in the afternoon) and YOU WRITE. Bum on seat, fingers on keyboard. Only way to do it. The inspiration comes as you start.

Is writing your main source of income? Lots of articles say writers make no money. Can you survive on writing alone?

I could never survive on writing alone. As a self-published writer, I make a couple of thousand pounds a year, and that's apparently pretty good. In the past, I taught at secondary school. Currently as I am retired, I tutor A and GCSE English. I don't know of ANY writers who do not have several day jobs to make ends meet. And with the ruthless discounting of books and ebooks by retailers, it is becoming even harder to survive.

What is your favourite cake? 

As I write Victorian crime fiction, it has to be Victoria sponge ~ of course!

Where do you do most of your writing? 

I have colonised the third bedroom. I have my desk, my iMac and all my bits and pieces. The window overlooks the pond, so I can stare at the fish for inspiration. I do a lot of inspired staring.

What book are you reading at the moment? 

I'm reading An Officer and a Spy by Robert Harris. Love his books ~ consistently good. I read Archangel every 2 years.

What's the latest word on  your Victorian books?

I'm glad you asked. All four novels are 'off' Amazon at the moment for a tidy-up. They are also having NEW COVERS designed by RoseWolf Design (very exciting: I love them, hope you will). The fifth one Wonders & Wickedness is being edited. All the books should be back on Amazon soon.

Do you use social media (facebook, twitter) to engage with your audience? Does it helps sales? 

I LOVE social media. I have met so many great people on there. I tweet at @CarolJhedges and am there every day chatting, posting pics, getting into discussions and trouble, and generally having fun. I have a very active Facebook page as well and I belong to several Book Groups on Facebook. It's the only way to get yourself noticed ~ though not if all you do is promote your own stuff. Most of my sales come from people who've enjoyed what I post and decide to read the books on that basis.

What do you prefer? Kindle or printed book?

I'm a book girl. Partly my age (66) and partly my arthritic hands. I just find as I write on a screen, I prefer to relax with an actual book. And one reads books more slowly and thoroughly. And they look good on your bookshelf. I appreciate that ebooks are cheaper and you can store more on an ereader, but I just like turning pages, and underlining things, and going back to read something that I enjoyed.

If reading and writing were banned, what would you do instead? 

Die. End.

The PINK SOFA and I are now going to stuff ourselves with cake. Please feel free to join us  and share your writing/reading experiences.

Ellis or Emily? Does Your Writing Name Matter?

At last someone (Professor Michael Luca) has come out and said what we've always known: there is absolutely no difference in the quality and accuracy of a book review by an 'ordinary' reader on Amazon, and a professional book critic. Moreover (and we all knew it as well) professional critics were more likely to praise a book when the author was well-known/a prizewinner/had garnered press-coverage/ was connected to some media outlet.

For proof of this, we only have to consider the reception of one Robert Galbraith, who barely got a mention in the mainstream book review pages until 'he' was outed as J. K. Rowling. After which every critic in the land was falling over themselves to praise the very things they had failed to notice previously. Laugh? I nearly started.

I have also suffered from the 'critic with an agenda'. I remember Dark Side of Midnight the first in my soon to be reissued YA Spy Girl series was compared unfavourably on Amazon to a certain well-known children's writer in the same field. As was the second book. And then the third. This happened so many times, that the words 'stitch-up' came to mind. I have also read fulsome reviews of books by writers whom I know share the same publisher/agent. Or awful reviews where some personal spat is being used to exact revenge.

Charlotte Bronte was equally sceptical of the so-called 'prof'We had the impression that authoresses are liable to be looked on with prejudice; we had noticed how critics sometimes used for their chastisement the weapon of 'personality' and for their reward, a flattery which is not true praise.'
essional book critic'. She wrote in 1850, over the sisters' decision to adopt the pseudonyms Currer, Ellis and Acton Bell:

Interestingly, when Wuthering Heights was first published in 1847, Ellis Bell was praised for the strength and passion of 'his' tale. As soon as it was revealed, however, that 'Ellis' was in fact 'Emily', the same reviewer slated the book as being 'odious and abominably pagan'.
Nul points, that critic!

As a corollary: the importance of the 'lay' critic cannot be overstated. Amazon (responsible for over 89% of online book/ebook sales) bases much of its online placing of a book on the amount of reviews it garners. I will leave you with the following poster. If you read, do please consider reviewing also.