Top Tips on Giving Terrific Book Talks

Once it comes to public notice that you have published a book, or books, you may well find that you are invited to speak to a group about it. Or you may apply to one of the numerous literary festivals to be a speaker. Either way, it is important to plan and prepare carefully in advance, if for no other reason than it stops you panicking as the day draws closer. I have participated in the Edinburgh, Cheltenham and St Albans Literary Festivals as both visiting author and audience, and over the years I have sat through some pretty dire author talks ( I hope I haven't given any!)., so let's look at some of the methods I use to talk about my books.

1. Your session should contain 3 elements

* You and your books ~ how you write, why you write, what you write. With readings from your books.
* Audience questions.
* Informal book signing and chat.


I suggest for an hour's session the ratio should split into: 25 mins talk, 15 mins questions, 20 mins chat and signings. Obviously the last two can overlap.

2. Set the Scene - including yourself

There is nothing more boring than a pile of books on a bare table. Or a bare table. People like to look at interesting stuff while you are speaking. THINK about your genre. I bring a Victorian top hat and hatbox, part of a Victorian tea set, I lay the table with a lace tablecloth, I also have opera gloves, a seed pearl bag and some of my original Victorian books, which I stand up so people can see the covers.
I wear a steampunk outfit. I put my books to sell on a separate table away from the talk area.

Start collecting interesting stuff for a table display.

3. Practice makes perfect

If you have never spoken in public before, or feel nervous, WRITE your talk out in full first. Then SAY it ~ speak more slowly than normal and time yourself. Keep practicing ~ how do you think actors learn their lines? Some people perform in front of a mirror, or film themselves so they can eliminate any unnecessary gestures. Once you know your talk pretty well, reduce it to one sheet of paper with key words.

4. Sit or stand?

Stand. Always. You command the room, and can check the back row hasn't dozed off. Also you can walk about and pick up some of the interesting objects as you talk about your books.

5. Q & A

Have some pre-prepared questions to stimulate a debate, in case nobody asks anything. Things like: what do they think about self-publishing ~ is it just an excuse for poor writing? Do they prefer ebooks to print and why? What was the last book they read that they really enjoyed? Do they think some writers get over-hyped?

Be prepared to divulge all sorts of stuff. Some audiences will ask how much you earn, have you ever got a bad review, etc etc. Laugh it up and don't get insulted. I frequently bring some rejection letters along and read them out to much merriment.

Next week, we'll finesse your technique, look at a few more tips and pick up on any comments left by you that need attention.

The PINK SOFA meets writer Kelly Florentia

The PINK SOFA has long been a secret admirer of Kelly Florentia. It loves her name, her smiley disposition and the way she frequently posts pictures of what she is eating and drinking. So when the opportunity came to host her in the writer's attic, it jumped at the chance. So, legs polished (the sofa..) and upholstery plumped, it asked Kelly to talk about how she writes. And she did:

My Writing Style

''When I got my book deal, I immediately texted my husband and told him the good news. Naturally, he was over the moon for me. Texts flew between us with the final one, from him, saying he’d bought me a gift to celebrate. I waited anxiously for him to come home, wondering what it could be. I’d been eyeing a Michael Kors wristwatch in the shop window for quite some time. But no, that was too expensive. Maybe it’s a perfume, I thought, or a lovely bottle of something sparkling for us to celebrate with. When he finally walked through the door with a huge whiteboard under his arm, I must admit I was a little underwhelmed. Hmm…I thought, not quite romantic. But I was wrong to think this because it was a very romantic gesture. It proved that he listens to me and cares about my craft. Why? Because I’m a planner not a panster.

I envy authors who start with a blank page and go on to write brilliant novels without any sort of preparation because I can’t get excited about a story until I know the ending. I’ve always been like this, even with my short stories. Once I know what’s happening, created my cast and worked out the plot, then, and only then, will the words flow. Admittedly, the novel does often change as the story unfolds, but I generally stick to the original plan, editing as I go along.

I usually do about three drafts on each book. But while I used to scribble everything down in various notebooks, on post-its and scraps of paper, I now use my whiteboard; and everything is in one neat place. How amazing is that? I still use notepads and post-its but my main story is drafted on the whiteboard, chapter by chapter, scene by scene, which includes dates and times. It rests against the wall behind my desk.  So whenever I’m unsure about anything, instead of rummaging through drawers looking for sheets of paper etc., I simply spin round on my chair and voila, the information I need is right there in front of me. I used it religiously as I penned my second novel, No Way Back, which publishes on 21^st September 2017 by Urbane Publications.  I then wiped it clean and used it again to draft the sequel. And I hope to get lots more use out of it in the future!''

Kelly's NEW BOOK (What a fab cover!)

Links:

No Way Back is available to pre-order from Amazon https://www.amazon.co.uk/dp/B0745DM4GR/ref=cm_sw_r_tw_dp_x_EeAEzbPZV64SH

Website: http://www.kellyflorentia.co.uk

Twitter: @kellyflorentia

Facebook: https://www.facebook.com/KellyFlorentiaAuthor/

Spotify Playlist: https://play.spotify.com/user/11135145039/playlist/0IbxzB3L6ZPdbrFiUY5fAI?play=true&utm_source=open.spotify.com&utm_medium=open

Instagram: https://www.instagram.com/kellyflorentia/?hl=en

Choosing the Write Name

One of the first big decisions facing any budding author hoping to publish their novel is deciding what to call yourself. There are two options.

Option 1: Be yourself.
Plus points are that it's easy to remember who you are (until dementia takes over, when you have to rely on friends and family). And it stops that look of vague terror crossing your face when being introduced as a guest speaker. Or seeing a poster with your face and stranger's name under it.  It also makes the banking of meagre royalties easier, and stops HMRC from going into meltdown every time you fill in a self-assessment form.

Option 2: Be someone else.
Initially, that's what I was going to do. I wanted a different name for the author of Diamonds & Dust etc. As it was going to be my first 'adult' novel, I thought I'd like to create a new identity to go with it. And I wanted something that would place my books at eye-level on the bookshop shelf - something that not enough writers factor in when choosing their author name. (Think supermarket and bottom shelves). Plus I wanted a name that suggested the book was a historical novel. Thus Victoria Collins was born: Victoria after the Queen; Collins after Wilkie Collins, writer of the first detective novel. Great name! Or so I thought.

Alas, just as I was beginning to develop a split personality and quite enjoying it, the negative aspects of my decision began to surface and niggle at me. To launch as an unknown historical fiction writer seemed a bit risky, didn't it? How would anyone who already knew me, find me? A quick trawl on the internet also threw up a couple of other Victoria Collins. Both established writers, both with blogs. My alter-ego had competition before she'd even started.

However, 'Carol Hedges' existed as a known entity, and had a presence on Amazon, Wikipedia and other sites. It seemed daft to turn my back on what was already set up and running. So sadly, Victoria and I parted company. Purely for commercial reasons. But I like to think that she hasn't completely gone away; that she is still out there, somewhere. A spiky, scatty version of me ... in a bonnet and crinoline. Causing trouble.

So how about you? Do you use your own name to publish your books? Do you prefer books written by 'real' people or doesn't it matter? Please contribute below...

STOP PRESS: The Victorian Detectives will be returning soon. And they've got a brand new mystery to solve!

Don't Give Up The Day Job!

I am becoming less and less a fan of bookshops. Yep, I know that sounds heretical, but from a writer's point of view ( especially a self-published one like me) bookshops are the reason we are bottom of the financial food chain, even though WE are the reason they exist in the first place. It is unfair and I am miffed about it.

Bookshops do not have the writer's best interest at heart. To get books into any bookshop, a publisher has to offer at least a 48% discount. This means that for them to stay in business, publishers in turn offer writers such measly returns on books (10% - if you are lucky, and that's on the discounted figure) that it just isn't worth bothering. The growth of ebooks is as much the greed of bookshops as it is the development of technology ~ they signed up to the scrapping of the Net Book Agreement, allowing them to discount titles and then discovered Amazon/supermarkets beat them to it.

I was recently in a blog discussion about small publishers and royalties, and one of the participants (Dr Teika Bellamy: @MothersMilkBks) helpfully provided the following breakdown of costs:

On a £10 RRP (please note, these are approximate figures)

50% retailer (£5)

10% distributor (£1)

10% author (£1)

20% printer (£2)

10% publisher (£1) ← That 10% needs to cover things like ISBN costs, advertising, free books that are sent off to reviewers (and postage and packaging), illustrator’s costs, editing, proofreading, typesetting and all the various running costs of the business (including salaries if employers are paid).  

Based upon this, the writer at the bottom of the pile ends up with so little for all their years of hard graft that they might as well go and work in Asda (also selling discounted books).

Large publishers can print books cheaply and in bulk, and take a hit on a couple of titles. Small publishers cannot. And most bookshops still operate their snobby policy that if it's NOT published by one of the big names it is, ergo, of inferior quality. As one who has given up on so many novels by 'famous/hyped authors' because I can't get beyond page 9, I find that, frankly, deeply insulting.

My local Waterstones had a local writer shelf. I was on it. Then it didn't have one. Now it has reinstated it, but they don't take my Victorian Detective books as I am self-published on Amazon and Bertrams & Gardiners (the 2 big suppliers) won't look twice at me.

More evidence of discrimination. Even though the quality of Createspace books rivals many other publishers' stock (and they frequently resort to using POD companies anyway). Same policy with WH Smith. Same with most independent bookshops. Same with their suppliers ~ same suppliers.

I am lucky in that a local gift shop takes my books (at a slight discount) and sells them like hot cakes as I am not in competition with shelves and shelves of other titles. Now I am, let's face it, at the latter end of my career. And most of my sales now come from Ebooks.

But for a writer just starting out, full of expectation and hope, I'd have to say: Be realistic. Love what you do, be proud of your end product, but don't give up the day job. As a fellow writer remarked: 'unless you sell gazillions of copies, writing books is mostly for pleasure, or a little income to subsidise what else you have.'

Is it worth it then? Yes ~ a hundred times yes, as long as your definition of 'worth' is not measured in pounds and pence