My last post looked at book talks in general and some ideas on pre-publicity. Now I'm going to turn my attention to preparing the actual talk and how to set the scene for maximum audience impact.
1. Your session should contain 3 elements
*You and your books - how you write, why you write, what you write. With readings from your books.
*Informal book signing and chat.
I suggest for an hour's session the ratio should split into: 25 mins talk, 15 mins questions, 20 mins chat and signings. Obviously the last two can overlap.
2. Set the Scene - including yourself
There is nothing more boring than a pile of books on a bare table. Or a bare table. People like to look at interesting stuff while you are speaking. THINK about your genre. I bring a Victorian top hat and hat box, part of a Victorian tea set, I lay the table with a lace tablecloth, I also have opera gloves, a seed pearl bag and some of my original Victorian books, which I stand up so people can see the covers. I wear a steampunk outfit. I put my books to sell on a separate table away from the talk area.
Start collecting interesting stuff for a table display.
3. Practice makes perfect
If you have never spoken in public before, or feel nervous, WRITE your talk out in full first. Then SAY it - speak more slowly than normal and time yourself. Keep practicing - how do you think actors learn their lines? Some people perform in front of a mirror, or film themselves so they can eliminate any unnecessary gestures. Once you know your talk pretty well, reduce it to one sheet of paper with key words.
|Edinburgh Intl. Book Festival 2007|
Stand. Always. You command the room, and can check the back row hasn't dozed off. Also you can walk about and pick up some of the interesting objects as you talk about your books.
5. Q & A
Have some pre-prepared questions to stimulate a debate, in case nobody asks anything. Things like: what do they think about self-publishing - is it just an excuse for poor writing? Do they prefer ebooks to print and why? What was the last book they read that they really enjoyed? Do they think some writers get over-hyped?
Be prepared to divulge all sorts of stuff. Some audiences will ask how much you earn, have you ever got a bad review, etc etc. Laugh it up and don't get insulted. I frequently bring some rejection letters along and read them out to much merriment.
Next week, in the final blog, we'll finesse your technique, look at a few more tips and
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